Creating a Social Closet for Everyday Style

OOTD

Overview

OOTD is a digital closet and social platform that reimagines how people plan outfits 👕, find inspiration ✨, and engage with fashion communities 🤝. Unlike tedious wardrobe apps or disjointed mood boards, OOTD seamlessly imports outfit inspirations from Instagram, TikTok, and Pinterest into a unified, interactive space 📱

Problem

Despite having full closets, 83.9% of users still experience the "nothing to wear" feeling ❌👚. Current tools are either too manual 📝, too generic 🤖, or scattered across multiple platforms 🌐, making daily outfit planning stressful and uninspired.

Solution

We designed OOTD to simplify closet organization 🧹 and amplify style discovery 🔍:

Style Me

AI-generated outfits based on personal wardrobes, saved inspirations, and weather ☁️👗

Challenge Me

Gamified style prompts 🎯 encouraging self-expression and exploration

Capture Me

Quick outfit logging 📸 and sharing with customizable visibility 👀

Impact

  • Designed high-fidelity wireframes 🖌️ for key user flows (onboarding, uploading outfits, saving inspirations, and social discovery).

  • Validated features through surveys (32 users) 📊 and interviews (2 users) 🎤, identifying critical pain points around decision fatigue, styling challenges, and community needs.

  • Developed a go-to-market strategy 🚀 focused on grassroots college ambassador programs and viral outfit challenges 📣.

  • Set KPIs 📈 including MAUs, new outfit creation rates, and premium conversion rates via fashion affiliate partnerships 🛒.