FRAMER
Work Collection
Nudge
🚨 The Problem
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🔎 User Research
Pain Points
Forgetting to reply
Emotional Exhaustion
Overthinking replies
Too many messages
"I open a text, mean to respond, and then forget entirely.”
"If I'm in a bad mood, even texting back my best friend feels exhausting.”
👤 User Personas
The Social Butterfly
College student balancing classes, part-time work, and clubs
Often opens texts with the intention to respond but forgets
Gets overwhelmed by volume and delays responses to batch later
The Anxious
Overthinker
Young professional who fears saying the wrong thing
Spends too long drafting the “perfect” reply
Hesitates to decline invites or engage in conflict-heavy topics
The Overwhelmed
Juggler
Extroverted user with high daily message volume
Loves staying in touch but struggles to keep up with everyone
Needs efficient tools to manage social conversations at scale
🏆 Competitor Analysis
Framer 2023
Amsterdam